This September, we’re inviting you to join us – healthcare professionals, survivors, families, advocates, organisations and supporters everywhere – in a coordinated, worldwide movement for childhood cancer awareness. Together, let’s make gold impossible to ignore.

Every September, our global childhood cancer community comes together to recognise Gold September, the international awareness month for childhood cancer. This year, SIOP and Childhood Cancer International (CCI) are inviting you to help us Turn the World Gold.

By taking part, you’ll join us alongside healthcare professionals, survivors, families, advocates, organisations and supporters from around the world in a coordinated campaign to strengthen the global association between the colour gold and childhood cancer awareness.

Together, we can make gold impossible to ignore.

Our Campaign Objective

To strengthen the global association between the colour gold and childhood cancer by creating a coordinated, worldwide movement throughout Gold September.

How You Can Get Involved

We’re asking you to take part in three simple ways:

1. Download the Campaign Frame
Add the official Gold September frame to your photo and share it on social media using our hashtags below.

Download Twibbon

2. Wear Gold
Share your own photos, videos and stories throughout September. Show us:

  • you, your family, team, hospital, organisation or community wearing something gold (ribbon, tie, scarf, socks, clothing)
  • your landmark illuminated in gold your local Gold September activities.
Quarterly & WB(87)
Download Toolkit

3. Share Your Story
Tell your network: “I’m going gold because…”. For example:

  • I’m going gold because every child deserves access to quality cancer care.
  • I’m going gold because no family should face childhood cancer alone.
  • I’m going gold because collaboration changes lives.

Use our key messages below for inspiration, or share something personal to you, so your followers understand why this campaign matters. If you’re sharing by video, try to keep your message brief — under 20 seconds.

Tag us and use #TurnTheWorldGold by September 18, 2026 and we’ll include your submission during our Rolling Gold Day.

Every photo. Every story. Every voice. Together, we Turn the World Gold.

#TurnTheWorldGold #GoldSeptember #ChildhoodCancerAwareness

This campaign is brought to you by the International Society of Paediatric Oncology (SIOP) and Childhood Cancer International (CCI). Together, we’re working to strengthen the global association between the colour gold and childhood cancer awareness — join us this Gold September.